Job Description:

ATL


  • Strategizing new campaign plan and execution

  • Developing and implementing social and digital media strategies including social media presence, promotions, blogger outreach, social influencer penetration, social media campaigns and search engine (SE) strategies

  • Planning and execution of campaigns – Television, Newspaper, Radio, Outdoor and Magazines




  •  

    BTL


  • Administering promotional activities, outdoor events, promotional tie-ups

  • Product launches, KOL management, public & media relations across a wide range of mediums including Social Media, Television, Print, Digital and so on

  • Directing the entire brand architecture & strategy through marketing activities from conception stage till go-to-market strategy considering sales team and business partner feedback

  • Overall hygiene maintenance at retail outlet including merchandising, POP management, shop front activities and ISD/Promoter management

  • Conceptualization and executions of exhibitions, events and meets




  • Others


  • Corporate Communications and Brand management

  • Formulating the development and roll-out of annual brand plan (marketing calendar)

  • Budget Management and monthly reconciliation

  • Analyzing consumer insights, ascertaining target audience and devising best ways of promotions

  • Product marketing including competitive analysis and market forecast

  • Must be able to lead a team of 10+ young and enthusiast members

  • Agency & Vendor management




  •  


  • Good teamwork skills

  • Communication skills and networking ability

  • Adaptability

  • Strong attention to detail

  • Good organization and planning skills

  • Creativity & writing skills /Numerical skills

  • Commercial awareness…
  • Profile Summary:

    Employment Type : Full Time
    Eligibility : Any Graduate
    Industry : Consumer Durables/FMCG
    Functional Area : Marketing/MR/Media Planning
    Role : Direct marketing, Product /Brand Management
    Salary : Rs 2.00 - 4.20 Lacs p.a.
    Deadline : 18th Apr 2020

    Key Skills:

    Sourced**

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