• Business Analyst - Insurance & Banking Sector Jobs in Bangalore,India - 25171167

  • Apidel

Job Description:

Key Responsibilities

This role is responsible for leading the use of data to influence and make fact-based marketing investment decisions and will involve

- Delivering insights that explains current campaign performance, and turn that insight into recommendations for future campaign improvement

- Applying first-principles thinking to real world experimental design to measure the effectiveness of marketing initiatives across online and offline marketing channels

- Performing rigorous deep dives to answer questions about success/failure of a marketing initiative

- Using many complex, inter-related topics and analytical techniques (including but not limited to hypothesis testing, statistical modelling, attribution techniques) to solve muddy/fuzzy problems related to improving targeting and personalization

- Exploring new data sources that will enhance the marketing teams ability to target audience better and improve Marketing ROI

- Sculpting a narrative around your data that will inspire stakeholders to apply your findings/insights

- Improving the effectiveness of marketing investment decisions through creation of automated reports and dashboards

Primary Skills

- Business Analytics


- Tableau


- Bachelors or Masters degree in Engineering, Mathematics, Statistics, Economics or any other quantitative discipline MBA(preferred)

- 2-8 years of relevant experience in Business Analytics in Insurance and Banking sector (preferred but not essential)

- Excellent communication, relationship skills and a strong team player

- Demonstrated analytic agility; the ability to quickly learn and switch topics

- Fluency in SQL and understanding of key statistical techniques (including but not limited to Hypothesis testing, regression, classification, clustering)

- Expertise in one or more statistical programming languages (primarily R/Python)

- Experience in Marketing/Campaign Analytics in any domain (Insurance and Banking sector preferred)

- Experience with data visualization tools such as Tableau, Qlik, Power BI (Tableau preferred)

- Experience with Big data-Hadoop ecosystem (Map/Reduce, Spark etc) and querying tools (Hive, Impala) is a plus

- Experience with building and automation of reports and dashboards is a plus

- Expertise in Machine learning algorithms (Linear/logistic regression, decision trees, bagging, boosting etc) is a plus

Shift timings


Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 20th May 2020

Key Skills:

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