• Dubai

Job Description:

Key Responsibilities

Brand Management

- Will work with International Business Head to develop brand strategy and yearly brand plans Will help in brand planning process by developing and executing annual brand target setting and brand strategy review Also, participates in and contributes to annual brand operating plan reviews

- Will work with International Business Head to drives consumer understanding and insights that defines our prime prospects needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences

- Will work closely with digital team to implement digital initiatives & also work with Activation team for activation initiatives

- Participates in brand strategy discussions and in setting a bulls-eye consumer target

- Participates on a cross-functional team to develop new products following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing

- Analyzes historical new product launches, and reports on vitality rates

- Analyzes consumer trends and information, and categories to help identify product categories to enter as future sources of growth

- Drives consumer understanding and insights that defines our prime prospects needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences

- Leads consumer and brand learning plan development and oversees execution and findings of research studies

- Analyzes market, consumer, and competitive information to support in setting new product pricing and managing price on existing items

- Analyzes consumer, category, competition, and channel/customer as part of a situation assessment

- Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brands equity and marketplace performance

- Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan

- Analyzes current performance, trends, market conditions, and other contributing factors to help brand manager in recommending base and stretch revenue goals for upcoming year

- Develops growth targets, business objectives and brand strategies for the brand that aligns with business plan

- Leads brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review Also, participates in and contributes to annual brand operating plan reviews

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 18th Mar 2020

Key Skills:

Company Profile:

Not Mentioned

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