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  • 6 - 8 Years
  • Posted : above 1 month

Job Description:

PURPOSE STATEMENT

Develop and ensure implementation of a brand marketing strategy through digital and other relevant channels, for the New Generation Products

PRINCIPAL ACCOUNTABILIES

1 Help create a focused digital marketing strategy to drive the creation of a new category as well as creating a new world class brand to enable success in the defined market place

2 Design, build and maintain relevant media presence for the brands

3 Utilize strong analytical ability to evaluate end-to-end customer experience across digital channels and customer touch points in digital space

4 Measure and report performance of all digital marketing campaigns, and assess against goals

5 Identify trends and insights, and optimize spend and performance based on the insights

6 Provide thought leadership for the refinement of existing products or development of new products from - Concept to Customer- by collaborating with internal and external stakeholders

7 Analyzing brand positioning and customer insights, monitor market trends, research consumer markets and competitors- activities

KNOWLEDGE AND SKILLS REQUIRED

- Knowledge of Brand Management

- Detailed knowledge of digital marketing concepts and tools

- Up-to-date with the latest trends and best practices in online marketing and measurement using analytical tools

- Highly creative with experience in identifying target audiences and devising digital campaigns

- Excellent understanding of the full marketing mix

- Outstanding communication skills

WORKING RELATIONSHIP

- Reporting relationship with the Category Development Manager and working relationship with Product Development, Finance and Operations

- Supervision and direction of direct reports

- Management of the external agencies to brief, direct and then monitor their work in order to implement brand strategy

- Market/customer visits to gain an insight into brand performance

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 09th Feb 2020

Key Skills:

Company Profile:

Not Mentioned

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