• Brand Manager - FMCG - IIM/ISB/MDI/FMS Jobs in Gurgaon,India - 24759498

  • Logic Gates
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  • 5 - 7 Years
  • Posted : above 1 month

Job Description:

Brand Manager is required for a leading FMCG Company

The incumbent should be an MBA from Premiere institute from 2012 / 2013 passout batch He / She should have Brand Management experience in FMCG / Foods Companies

The incumbent will be overall responsible for end to end Brand Management including

- Annual business objectives with regard to market share, sales and volumes for brand

- Brand equity scores

- Develop and Implement local brand & portfolio strategies in lines with the brand strategy

- Translate them in terms of defining the objectives, prioritizing the actions, mobilizing the key stake holders to achieve the plan

- Develop and implement brand promotional activities across various touchpoints

- Effective and optimum utilization of brand budgets

- Constantly monitor competitors brand strategy and pricing, share the inputs for maintaining competitive advantage

- Understand and develop consumer behavior and identify insights and trends with respect to the brand Translate the key findings to formulate strategies and implement the same

- Brand P&L and channel strategy, and put the strategy in action

- Develop and deliver distinctive communication strategy in line with the global brand strategy and positioning

- Identify and benchmark best practices in communication strategies

- Interface with the brand owners, brand ambassador and opinion leaders for various activities

- Drive external associates/partners to achieve higher performance for the brand

- Leverage digital media initiatives to further strengthen the brand activation

- Develop and source/ replicate merchandising material and promotional material

- Deep understanding on media, with regard to planning and buying

- Identify and deploy best practices for improved promotional activities

- Translate global brand strategy into local brand ATL, activation & promotion strategy

- Complete ownership of new promotional ideas and activities to achieve competitive advantage

- Explore on the ground initiatives and innovations in lines with strategic objectives

- Understanding of printing, POS material development

- Plan new product development, packaging etc through consumer insights derived from market research, competitive mapping and other market intelligence

- Understand the consumer and shopper behaviour to identify trends in the brand

- Use the above insights and develops strategy to address market needs

Candidates meeting above may contact for details


Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 02nd May 2020

Key Skills:

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