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  • 8 - 13 Years
  • Posted : above 1 month

Job Description:

Job Title Brand Manager
Function Marketing
Reporting to VP - Marketing
Location Pune
Role Purpose Job Profile
Conceptualize and orchestrate marketing campaigns that effectively reinforces and builds brands image and create consumer experience
Media planning, Print, Radio, Outdoor, Digital etc
Sourcing of merchandise for Promotions and activations
Work closely with the R&D team in developing the new product
Develop packaging design, advertising promotional collaterals
Conduct consumer research to garner feedback on products and offerings for current and new products and benchmark at regular intervals
Focus group studies
Consumer interactions
Test marketing of new products
Online feedback analysis and feedback
Prepare 360-degree launch plan for new products
Responsible to Drive and execute activations through
Team of Promotion executives in major Metros
Co-ordinate and drive promotions through sales force
Develop innovative and easy to implement promotional activities
Key Responsibilities
Analyse brand positioning and consumer insights
Shape and communicate our vision and mission
Translate brand elements into plans and go-to-market strategies
Manage a team of marketing people and consultants working on brand initiatives
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors activities
Monitor product distribution and consumer reactions
Devise innovative growth strategies,

Profile Summary:

Employment Type : Full Time
Industry : Consumer Durables / Electronics
Salary : Not Disclosed
Deadline : 04th Mar 2020

Key Skills:

Company Profile:

Talent Leads HR Solutions Pvt Ltd
Company Profile
Talent Leads HR Solutions Pvt LtdTalent Leads HR Solutions (P) Ltd is an Executive search & Recruitment firm managed by a team of professionals We conduct searches for top, senior and middle level professionals for startups and large organizations across multiple industries throughout India Our foundation stone is our commitment to client satisfaction, deep regard for personal relationships and dedication to quality We maintain the highest levels of integrity, confidentiality and professionalism in serving our clients and employ the most transparent search process We accept only those mandates to which we are confident to deliver superior results and consciously restrict the number of clients in a specific industry to avoid off limit issues

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