• Bare Anatomy Performance Marketing Role Jobs in Gurgaon,India - 23860035

  • Bare Anatomy

Job Description:

Responsibilities

- Oversee all aspects of digital marketing channels (FB, Insta, Google, YouTube, Snapchat, Pinterest, etc) from strategy and calendaring to creative development and day-to-day management for consumer experience, acquisition and retention

- Define audience and channel strategy to achieve optimal business results in context of the customer journey and user flow

- Strategically test various audience growth methods

- Setup and deploy lifecycle management campaigns that maintain journeys, triggers, and automations with content

- Define measurement plan Align measurement approach with desired campaign objectives

- Report to the Founder

Performance Marketing

- Develop paid media campaigns that drive lead acquisition and nurture existing leads

- Oversee creative execution including messaging, landing page selection and/or development, and A/B testing

- Obsessed with metrics ROI, ROAS, CPA, LTV, Cohorts, MAU etc

Affiliates

- Day to day management of advertising affiliate program, with a strong emphasis on channel growth

- Closely monitor affiliate/publisher sites to ensure all brand related content is up to date, accurate, and a great representation of brand values

Email

- Setup and deploy lifecycle management campaigns that maintain journeys, triggers, and automations with content

- Ensure prompt, accurate, and error-free communication with consumers to build loyal relationships and minimize unsubscribes

- Manage trigger email campaigns throughout the customer lifecycle to maximize sales

- Carry out segmentation of the database and implementing remarketing strategies

- Ensure all email campaigns comply with current email best practice in the industry

General Qualities

- The ideal hire is obsessed with data and continuously experimenting and learning Youre not afraid to try new methodology and can effectively and quickly adapt to data and results You thrive in a fluid and fast-moving environment, where collaboration and openness are valued

Requirements

- 5+ Years in similar role within an agency or brand environment

- Proven history of strategically and tactically growing a consumer audience

- Proven understanding of how to plan, develop, execute and optimize digital campaigns using paid media, affiliates, and email

- Strong quantitative analysis skills, utilizing analytics to provide strategic recommendations and drive concrete action

- Strategic, innovative thinker willing to push the envelope and bring fresh, innovative ideas to life

- Excellent written and oral communication and presentation skills with demonstrable ability to articulate and persuasively sell strategic concepts within company

- Entrepreneurial able to deal with ambiguity and work with little or no direction Ability to produce with limited budget and resources

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 20th Apr 2020

Key Skills:

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