• Bare Anatomy - Brand Manager Jobs in Gurgaon,India - 23828293

  • Bare Anatomy

Job Description:

Job Description for Brand Manager

Brand strategy & Planning

- Experience from digital marketing communication, new launches, brand management, ATL and BTL activities in hair care & skin care brands

- Assisting in business plan for the category

- Have an acute awareness of brand principles and goals

- Conceptualizing and developing the brand strategy (ethos, brand values and purpose of being, brand architecture, visual communication strategy, selling model, competitive strategy and differentiation

- Conceptualizing the product strategy, tangible and intangible attributes, packaging design, pricing, promotion, distribution etc

- Communicate monthly/quarterly/half-yearly/annual brand marketing plan to all relevant departments

- Creative development with PR Agency - Briefing and ensuring all the creative marketing elements are developed as per category requirement

- Involved in creative planning of the Advertisement

- Promo Creations and Planning

- Experience of coordinating with Vendors and getting them onboard around the globe

New Product Development

- Develop new product line with differentiation on a product with higher ASP, Margin and ization

- Collating consumer feedback for pre (samples) and post launch of the products for improvements if required

- Benchmarking of products in the market and extract claims & issues in the products so that effective and premium products can be developed

- Gathering competition intelligence so that product benchmarking and effective strategic decision can be made on time

- Understanding consumer requirements and feedback so that these can be incorporated in the new & existing products

- Looking out for new and creative packaging designs and onboarding the manufacturers around the globe

- Carrying out concept validation & product performance etc researches in co-ordination with research department/agencies where required

Experience level 2-5 years

Location Udyog Vihar, Phase 5, Gurgaon

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 15th Apr 2020

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