• Canada

Job Description:

Associate Manager

Location Markham, CA

Company Nielsen

When you see an ad on TV, a sponsored post in your social media newsfeed, a billboard from the highway, or price discount on the shelf, do you ever wonder how the advertiser decided to place those ads, and whether they actually work to drive purchases If you work at Nielsen, you can help advertisers understand the answers to these very important questions and inform their strategies going forward Globally industry spends ~$600B on advertising and you can become part of the team on mission to measure & improve the efficiency of every single dollar of that spend translating into $60B in value

Nielsen is the largest market research firm in the world, tracking what people watch and buy in over 100 countries The consumers world is changing at an unprecedented speed where media and commerce are colliding At Nielsen, we are focused on providing our clients with usable, practical and meaningful tools that help them make strategic business decisions every day As part of Nielsens Marketing Effectiveness practice, you will work with advertisers to help assess how well their marketing activities are working to drive sales and how they should most effectively use their budget in the future Youll be an important partner to well-known consumer focused companies spanning across several industries including consumer packaged goods, retailers, technology, financial services, and telecom Youll use advanced statistical models and the most robust data available to tease out the impact of marketing activities and simulate the impact of future budget changes, to help advertisers decide how much to spend on marketing, and in what ways, to maximize the impact of their spend

Responsibilities Include

Responsible for establishing strong client relationships to drive client retention as well as business expansion

Penetrate and establish enduring client relationships with senior decision makers at clients by demonstrating on-going value by driving client outcomes

Ensure pro-active insights and action oriented solutions are delivered to the team by being an expert with an ability to explain methodology behind key analytics to clients

Partner with clients to provide the best marketing plan based on the results of analysis and optimizations

Develop decks to report results & provide advice, and present to client

Provide subject matter expertise to both the client and internal team

Mentor junior associates in best practices, client communication, and project execution

Design analytic studies that meet advertisers research objectives

Develop recommendations based on the insights derived from the analysis

Present findings and recommendations to senior leaders

Train, develop and lead other team members

Collaborate with other Nielsen teams to provide holistic support to clients

Develop and lead client teams through designing, executing and presenting analytic studies to meet clients research objectives on the fast moving digital landscape

Deliver insights and recommendations on industry leading Multi Touch Attribution, Marketing Mix and Lift analytics

Lead and develop a team responsible for delivering against client commitments

The ideal candidate will have

Bachelor degree required, advanced degree preferred

4 years of marketing research or analytics experience

Enjoy being hands-on with data and analysis

Enthusiasm for applying statistical analysis to address business issues

Comfortable working with large data sets

Well-organized and detail-oriented, capable of handling several projects at a time while meeting deadlines

Strong communication and presentation skills

Experience with Nielsen

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Research/Surveyor/MR
Functional Area : Sales/Business Development
Role : Channel Sales
Salary : As per Industry Standards
Deadline : 19th Feb 2020

Key Skills:

Company Profile:

Nielsen Research Ltd Coarfix

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