• Assistant Vice President Digital Marketing Education Jobs in Mumbai,India

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  • 5 - 10 Years
  • Posted : above 1 month

Job Description:

Company Profile

- It is an Ed-tech Company that is collaborated with leading Institutions Amity Group It is engaged in creating Education Programs of tomorrow with digital delivery to help students, professionals & Entrepreneurs learn new skills that will drive the next era of global growth and be market ready for new opportunities being opened in market

- You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll-out products that deliver the companys vision and strategy

- We are looking for a candidate to manage our paid campaigns on google and facebook As a AVP manager you need to monitor our budgets across Google, facebook to create campaigns, optimize and deliver targeted ROI for our various online courses in emerging technology

- You should have understanding of Google Analytics, Configuration of account, Tracking Parameters and reporting

Location - Mumbai

Your typical day would require you to

- Plan for campaigns across google, facebook - Work with other team members to get required creative

- Understand weekly targets for leads from the marketing head

- Monitor daily numbers for spends, visits and leads generated

- Maintain daily, weekly and cumulative reports for spends and ROI

- Find opportunities for optimization through A/B tests, blocking negatives etc

- Compare performance on Desktop Vs Mobile and take corrective measures wherever required

- Generate awareness for our products through extremely optimized display campaigns

- Develop and implement a cohesive marketing plan to increase brand awareness

- Set current and long-term goals for internal teams

- Design and review the Marketing departments budget

- Build relationships with media and stakeholders through creative PR strategies

- Monitor all marketing campaigns and improve them when necessary

- Prioritize marketing projects and allocate resources accordingly

- Conduct market analysis to identify challenges and opportunities for growth

- Provide guidance and ideas to organize effective marketing events

- Forecast hiring needs for the Marketing department

- Participate in the quarterly and annual planning of the companys objectives

- Track competitors activities

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 09th Feb 2020

Key Skills:

Company Profile:

Not Mentioned

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