Assistant Manager Trade Marketing FMCG Jobs in Mumbai,India - 24759550

Job Description:

Experience Required

- 5-8 years prior experience in a reputed FMCG company, preferably in the Home and Personal Care segment

- Preferably should have handled this level of responsibility in previous assignments

- Should have handled General Trade/Modern Trade(preferably both) in the previous assignments

- Should have minimum 2-3 year of experience in Trade Marketing

Educational Qualifications

- Should be a Graduate with an MBA/PG Diploma in Sales & Marketing/Business Management for a reputed institute

Functional Skills Required

- Understanding of FMCG categories (Personal Care)

- Sales Management, Planning and Operational Skills

- Sound knowledge of Sales processes

- Merchandising Skills - both paid and unpaid visibility

- Excellent Communication Skills

- Presentation Skills

- Qualitative and Quantitative Problem Solving Skills

Key Accountabilities

- To Develop and execute Trade Marketing Strategy for the brands in the assigned geography

- Conceptualizing and formulating trade marketing calendar as per business strategy

- Drive width and depth for existing, New and focus Products through Field team and Distributors

- Manage Customer Relationships Develop and manage external suppliers, Vendor and partners to drive Trade program efficacy

- Designing Trade Promotion Programs for Retailers

- Driving share of shelf with Retailers and Merchandisers

- Building Retailer Relationship and Driving initiatives

- Shopper Activation Instore Promotion and Activation

- Design and Execution of the Wholesale loyalty program

- Collect and disseminate Best Practice for profitable Trade Marketing activities

- Ensuring the POP Material is executed in the Market successfully

- Competitive Insights from market to be actively sought and updated regularly to sharpen and ensure trade programs are in line with market requirements

Note Candidate should be from Good Sales Experience upto ASM Level and should have 2-3 years of Trade Marketing Exposure

Profile Summary:

Key Skills: