• Assistant Manager or Manager Marketing Jobs in Chennai,India - 23808395

  • AMBC Inc
  • Save Job
  • 12 - 15 Years
  • Posted : 27 days ago

Job Description:

Experience10 12 years
Roles ResponsibilitiesAnalyze , assess market trends and competitor to position services listed above Develop product marketing strategies (for pricing , advertising , product launching) Serving as product evangelist for a variety of digital products created by the organization and for the services offered Ideate / design / create and execute innovative marketing strategies for digital and social needs which result in1 generate strong sales funnel for the organization by attracting big ticket prospects across verticals 2 Thought leadership initiatives that would position Integra as an agile , solutions- oriented tech- savvy organization that can deliver results attracting both prospective customersKeeps abreast and understands technology trends in the respective target markets / segments to1 create appropriate messaging strategies to position Integra as a solution provider / consultative partner attracting both existing and prospective clients 2 ensure proper mix of various channels , including social media , and content strategy across platforms to result in measurable ROI for respective marketing objectives 3 directs all digital assets including websites , microsites , organization s social profiles to align with the positioning strategy that will be agreed with the top managementParticipating in various major conferences , events and expos , achieving specific marketing ROIs , and positioning Integra as an organization that understands current needs and possible future disruptions in the industry Develop and manage various sales support content assets , maintaining central databases and repositories of marketing collateral and communiques Develop and manage annual marketing budget; delivers results through measurable ROIs for various marketing objectives that are agreed with the leadership teamEducation QualificationBachelor s in engineering and technology or Maths , Statistics , ScienceBachelor s degree in computer science Preferred certifications include Microsoft MCSE and security certifications CISSP and CISADesired ExperienceMinimum 10 12 years of experience across publishing / IT / ITeS / BPO Services Proven experience as a Product Marketing Manager , Brand Manager or similar responsibility Should be familiar with marketing activities such asSearch engine optimization , Customer segmentation , Paid search , Social media/ Ad s , Paid media , Email marketing , Lead generation , Website optimization and development Experience in running and managing campaigns , crafting compelling messages across marketing channels with industry specific themes Experience and knowledge of establishing and implementing marketing programs , systems and processes to drive growth for Software Products , Software Engineering Services , Immersive Services Experience in brand building and positioning exercises with demonstrable results Familiar with product marketing tactics (eg integrated marketing campaigns) , should be able to measure outcomes and report progress,

Profile Summary:

Employment Type : Full Time
Industry : Recruitment Services
Salary : Not Disclosed
Deadline : 13th Apr 2020

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