• Assistant Manager Manager Lead Manager Marketing Analytics SAS BFSI Jobs in Bangalore,India

  • CareerNet

Job Description:

Analytics - Marketing team is responsible for developing integrated marketing strategies and providing inferences to the business within the financial services

- Typical activities vary from marketing planning functions, customer segmentation & targeting, product offering and tracking and evaluation of marketing programs for liabilities and assets portfolios

- The work would primarily involve the use of customer data and application of statistical tools and techniques to solve business problems

Skill sets

- Marketing Analytics experience

- Customer Segmentation, Customer Behavior analysis, customer insights

- Business and strategic insights, Customer analytics, Consumer insights

- Customer segmentation for targeting, satisfaction driver analyses & customer experience analysis

- Extensively worked on customer analytics, product affinity, loyalty and campaign management using transaction & demographic data to arrive at business solutions such as acquisition (propensity) models, churn models, customer segmentation, customer behavior analysis, product analysis etc

- Program and campaign effectiveness measurement through lift analysis and response modeling

- Market Mix modelling, Spend optimization, churn models, propensity models

- Cross-sell, Up-sell, customer life cycle

- Campaign Management, Campaign effectiveness, Loyalty management

- Marketing Strategies, Logistic Regression, Predictive Modelling, Statistical Modelling, Discriminant Analysis, Correspondence Analysis,Conjoint Analysis

Key skills

- Masters degree in either economics or statistics or any quantitative area or MBA (with quantitative background)

- Should have a strong experience in Marketing Analytics domain

- SAS is a must

- Exceptionally strong organizational, analytical & problem-solving, inter-personal and communication skills

- Flexibility and adaptability as per changing organization needs / business environment

- Programming or Technical Skills SAS / SQL, MS Office (Excel / PPT / Word)

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 20th Feb 2020

Key Skills:

Company Profile:

Not Mentioned

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