• Assistant Manager Jobs in Navi Mumbai,India - 23793544

  • Apollo Hospitals Enterprises Ltd

Job Description:

Assistant Manager - ( 19003828 )

Description

Hospital Marketing

Hospital Sales

Hospital ATL/BTL

Hospital PR

Digital media Marketing ( internet Marketing)

Corporate sales

Business Analyst

Hospital pricing and MIS

Branding and strategic alliances

Tie-ups/launch and online marketing

Team Building

Social Media Marketing

Performance Management

Marketing and sales revenue generation

Demonstrated leadership and teamwork skill

Learning attitude, good communication skills

Proven strategic thinking

Ability to lead & motivate others

KRAs

Maintenance of website by sales and marketing objective

Organizing BTL and PR activity like various launches , CMEs, mega health talks, live workshops and camps for doctors as well as general public through media and promotional planning

Managing business tie-ups and generating alliances through sponsorships and co promotional activities with synergic brand partners

Strategic consultant empanelment process to get maximum business from them

Taking care of pricing strategy, business plan and budget in line with corporate strategy

Job Responsibilities

To formulate brand plan and propose various marketing strategies centre in accordance with the corporate policy for the clinic brand

To regularly visit and connect with various doctors, clinic /hospital chains and corporates for creating awareness about the brand

To develop ideas for publicity materials of the clinic namely information booklets, leaflets, handbills, brochure, and other related materials These shall include the content, design, and proof reading etc

To execute the various activities for example; Workshops Camps, Patient Education Programs, Health events for corporate

To do regular fieldwork to understand and develop sound marketing plan

To meet and promote hospital to general practitioners, private consultants and nursing homes within assigned territory

To generate referral patients from doctors, to monitors and track patients being brought into the hospital

To coordinate with clinical services at the hospital to ensure good experience for the visiting patients and to empanel new consultant to increase hospital revenue

To prepare sales report and achieve monthly budget

Tie up and follow-up of all the prospective customers, TPAs and Pvt corporate Clients

Responsible for Conceptualization for service promotion and branding for ATL Campaigns, internal branding, and BTL Activities ( Brochures, News letters,hoardings,creatives, website, internal branding etc), Conceptualize, planning, and Maintenance of website of hospital

Responsible for annual sales and marketing plan, budgeting, planning and implementing marketing strategies to increase market share through higher penetration and awareness

Periodically analyse MIS Report to draw inferences, trend and inputs to be used for marketing

Assist and provide inputs for pricing and billing policies, procedures for various medical packages and services

Develop comprehensive direct marketing/ community program and maintain existing customer and database

Coordinating with state government and CGHS (central government health seams) authorities for estimates on various treatment and procedure

Business development for various health services like pre employment, Annual health check up and in patient admission tie ups with public sector and private sector

And any other jobs assigned by the superiors as per exigencies of work

Primary Location India

Work Locations Apollo Hospitals - Parsik Hill Road - Navi Mumbai

Apollo Hospitals,Parsik Hill Road

Mumbai 400605

Job Assistant Manager

Organization Apollo Hospitals - Parsik Hill Road - Navi Mumbai

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Healthcare
Functional Area : Marketing/MR/Media Planning
Role : Marketing Strategy
Salary : As per Industry Standards
Deadline : 11th Apr 2020

Key Skills:

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