• Assistant Brand Manager Jobs in Singapore - 25674664

  • Procter & Gamble (P&G)
  • Singapore
  • Save Job
  • 0 - 3 Years
  • Posted : above 1 month

Job Description:

The Assistant Brand Manager (Haircare Philippines) identifies business opportunities and works with the multi-functional team to build cohesive commercial plans by studying qualitative and quantitative data You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Philippines via qualifying communication ideas, adjusting portfolio pricing, identifying shopping barriers, and summarizing if opportunities are profit accretive

Your team

You and other Assistant Brand Managers (each handling a Haircare brand/category) will report to the Brand Manager for the Category (Haircare Philippines) You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc

How success looks like

Demonstrate initial understanding of the Brand, with basic hypothesis on Brand Concepts, consumer needs to be tested with consumers
Demonstrate positive relationship building skills in initial engagements with multi-functional teams
Understand current business scorecard, pricing and promotion strategy

Successfully qualified Brand Concept as part of Product Innovations Design (conducted consumer needs analysis, identifying concepts, claims and benefits that work)
Demonstrate good progress and management of creative agencies in developing toolkits and communication ideas
Built working pricing and promotion strategy in collaboration with multi-functional partners

Deliver Scorecard Business Targets for the Brand, in line with the goals of the Business Unit
Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design, particularly in Philippines
Success Design and Deployment of Marketing Toolkits for the Brand

Responsibilities of the role

Identify Philippines consumers needs and wants for P&Gs products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers
Lead consumer researches to develop qualified brand concept, benefit and claims that addresses Filipino consumers unmet needs
Communicate with Filipino local partners, stakeholders and suppliers to drive P&G business initiatives
Lead creative agencies to develop communication ideas and execute TV copy production designed/customized for the cultural nuances of Japanese consumers
Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc), and deploy/guide Japan delivery team for execution
Coordinate with Research & Development, Consumer Research teams to qualify the product and package through various tests
Craft promotion/pricing strategy and customer/distributor trade terms with the local trade team
Work with technical team to find the best solution of supply chain to manage the product cost within affordable level
Participate in firm planning to set target, supply to building blocks and co-deliver sufficiency for the next fiscal year

A college degree (Bachelors or Masters degree is fine, preferably with some business focus)

Excellent forward-thinking, strategic and fearless leadership skills

Strengths with strategic and analytical thinking

An ability to drive innovation and brand growth

Strong ability to communicate and team capabilities

Proficiency in Filipino language and market knowledge of Philippines as the role requires local consumer understanding to develop brand equity and marketing strategies for Philippines Market

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Consumer Durables/FMCG, Manufacturing/Industrial
Functional Area : Marketing/MR/Media Planning
Role : Marketing Strategy
Salary : As per Industry Standards
Deadline : 15th Jul 2020

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