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  • 2 - 5 Years
  • Posted : above 1 month

Job Description:

Purpose

Assistant Brand Manager is responsible for the consumer insight mining of the chosen cluster; defining the new product AQ and MBQ; Developing Communication ATL and BTL as well as keeping track of industry trends and numbers for forecasting

Responsibilities

1 Design and implement ATL(TV, radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns

2 Liaison with and manage the creative and media agencies

3 Demand Estimation and Market Research Consumer as well as Marketing

4Establish and maintain brand collaborations and partnerships

5- Track brand health measures and monitor changes around awareness, consideration, preference and imagery

6 Build and maintain strong working relationships with other departments including product, sales and operations

Candidates must possess atleast a Management/ equivalent
Atleast 2 year(s) of working experience in the related field is required for this position
Preferably Middle Level/ ManagementJob role in
1 Full Time/ equivalent position(s) available,

Profile Summary:

Employment Type : Full Time
Industry : Automobile / Auto Ancillaries
Salary : Not Disclosed
Deadline : 05th May 2020

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