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Job Description:

Wavemaker l Analyst Data & Analytics Bangalore, India

Description Position at Wavemaker

Wavemaker India

Overview of job

Wavemaker is an agency of GroupM, the worlds largest media investment company and is a part of WPP In fact, we are responsible for one in every three ads you see globally Wavemaker Insights & Analytics team is a marketing science, technology and consulting group specializing in fact based business strategies

The team is responsible for managing and analysing the massive amount of data as well as supporting the CORE teams in delivering value from data Our team provides expertise in data management, advance analytics, technology deployment and marketing effectiveness We enable clients to monitor, evaluate and optimize media investments so as to help them achieve significant and lasting improvements in marketing effectiveness and profitability

We are currently looking for an Analyst (at GH/ABD level) to join us In this role, you will be working with Strategy & Overall Client AOR team in building a well thought through & a forward-looking Way of Planning for a leading FMCG client helping its multiple brands across 50 categories achieve their Business Objectives

Your specific responsibilities will include

Thorough understanding of data & technology of various platforms & linkages across platforms
Data Ownership & Processes
Provide ongoing analytical support utilizing data management, technology and modelling (such as market mix modelling) to address client issues regarding advertising, media and new products
Collection and ensure the accuracy of data from internal/external data sources (include data
Making Data-Informed Decisions
Analyse data and generate graphics and insights for use in client presentations
Analyze results and trends in order to assist in making recommendations and present results to stakeholders
Work closely with teams to develop/improve and implement data strategies for campaigns
Responsible for the development of weekly, monthly and quarterly and annually market reporting
Perform post-campaign analysis of strategies
Become a Data Advocate
Assist CORE teams to understand and power of analytical approach to decision-making
Manage project timelines and deliverable schedules
You must have a positive attitude, self-motivated, able to operate independently, a dedicated individual who can thrive on challenges in a small, intense and high growth environment

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us

Reporting of the role

This role reports to GM Strategy

3 best things about the job

1 Be part of a highly dynamic team, responsible for data and analytics projects and developing data strategies by diving into data and extrapolating insights and providing guidance to client
2 Be part of the startup team and create a unique and effective operating model for the client
3 Great balance between solid fundamentals & new ways of media in marketing

In this role, your goals will be
In three months

Gained a significant understanding of data and technology of various platforms and understanding on how data is linked across multiple platforms
Gained confidence in retrieving data from multiple sources, interpreting campaigns and able to make a recommendation
Build and presented a Media effectiveness proposal for the client

In six months

Developed an automated frequently-used strategies and leverage them as part of the campaign optimisation process
Proven ability to navigate an extract right data from right data sources and be able to efficiently analyse and interpret data for key insights and recommendations
Should have delivered a marketing mix model project on their own with little support
Implemented various performance trackers for campaigns as well as spend trackers for various markets
Develop a pipeline of potential projects for the brand

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Advertising/PR/Event Management
Functional Area : IT Software : Software Products & Services
Role : Software Engineer
Salary : As per Industry Standards
Deadline : 20th Apr 2020

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