• Hong Kong
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  • 0 - 3 Years
  • Posted : above 1 month

Job Description:

Analyst, Innovation

Location Quarry Bay, HK

Company Nielsen

Analyst, Innovation - 44601

Operations - Hong Kong Quarry Bay, Eastern District

Referral Bonus AmountHK$000

Innovation Analyst

Nielsens Innovation team (also known as BASES) helps clients develop and commercialize new products that generate profitable growth by identifying unmet consumer demand, optimize their innovations to deliver on demand, and support the acceleration of commercialization success with more precise launch plans and real-time optimization of in-market activities

Through a blend of innovative market research technologies, such as evolutionary algorithms, predictive analytics, and client consulting, the Innovation team helps our clients improve their outcomes at every stage of the innovation lifecycle We identify breakthrough product ideas, messaging that inspires action, fresh package designs and optimal launch strategies

Working in the Innovation team, you will assist with the execution of marketing research studies by compiling, analyzing, and interpreting marketing research data, writing client reports and delivering ongoing complex client reporting providing valuable insights to clients


Execute projects across a variety of clients, meeting agreed upon milestones
Accountable for high-quality client deliverables and sales forecasts
Deliver work without data errors and inconsistencies
Partner with various analytical teams to provide cohesive insights and recommendations to our clients
Develop mastery of BASES products and services as well as the project process
Develop mastery of proprietary tools and metrics within the first 6 months of the job
Develop a strong understanding of successful innovation within the first 6 months of the job (Nielsen BASES Factors for Success, Demand Driven Innovation Theory, BASES Forecasting Models) and apply this understanding to client deliverables
Demonstrate a basic understanding of what drives in-market sales and forecasting theory
Analyze study results to draft emails, reports, and presentations
Support special projects and thought leadership initiatives
Handle project-related client correspondence as needed
Support the development of client training

The ideal candidate should

Be a strong analytical thinker with strong organizational skills and attention to detail
Manage projects and deadlines independently
Have strong written and verbal communication skills
Understand market research results and use these results along with in-market data to pull together a story
Prioritize and meet deadlines
Demonstrate the ability to execute against projects for a variety of products, and develop a basic working knowledge of consumer and marketing drivers of sales volume
Work effectively in a team to execute projects

Education and Experience

Fresh graduates or recent graduates with a degree in Marketing, Economics or Business Administration
Strong analytical mind and excellent numerical skills
Very good interpersonal skills
Strong business acumen and financial knowledge
Awareness of the clients needs
Fluent in English and Cantonese

In this role you would learn how to use data to answer clients business questions and optimize our clients new product launches You will develop a strong sense of story-telling by using data By working in Nielsen you will learn how to work with teams in other Asian markets and globally as well as understand processes and project management of a multinational company


Were in tune with what the world is watching, buying, and everything in between If you can think of it, were measuring it We sift through the small stuff and piece together big pictures to provide a comprehensive understanding of whats happening now and whats coming next for our clients Todays data is tomorrows marketplace revelation

We like to be in the middle of the action Thats why you can find us at work in over 100 countries From global industry leaders to small businesses, consumer goods to media companies, we work with them all Were bringing in data 24/7 and the possibilities are endless See whats next with us at Nielsen careersnielsencom

Job Type Regular

Primary Location Quarry Bay,Eastern District

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Research/Surveyor/MR
Functional Area : Sales/Business Development
Role : Channel Sales
Salary : As per Industry Standards
Deadline : 24th May 2020

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