• American Express - Assistant Manager - Enterprise Digital Analytics Jobs in Gurgaon,India - 23838955

  • American Express

Job Description:

Function Description

- Analyst, Global Consumer Site Analytics and Experimentation, PAT With a focus on digitization, innovation, and analytics, the Enterprise Digital Analytics (EDA) team creates central, scalable platforms and customer experiences to help markets across all of these priorities

- Charter is to drive scale for the business, and accelerate innovation for both immediate impact as well as long-term transformation of our business A unique aspect of EDA is the integration of diverse skills across all of its remit EDA has a very broad range of responsibilities, resulting in a broad range of initiatives around the world

- American Express is one of the worlds largest companies in financial industry dealing in payments business Analytics is core business function in the company to inform and drive all strategic business decisions This position is for one such core function in domain of Digital Acquisition (via the website)

- This job is for an Analyst position in the Global Consumer and MGM Site Experience Analytics within the Enterprise Digital and Analytics (EDA) organization The candidate will be responsible for the design and implementation of digital channel strategies which will drive profitable growth and acquire new card members for American Express

- The candidate will work closely with colleagues in Global Consumer Products and Services Group and across various business units to drive growth, and marketplace differentiation for GCSG The candidate will be responsible for improving digital acquisition efficiency on Amex-owned properties through analysis, experimentation and deployment of optimized on-site experiences

- The candidate will be responsible for partnering with business partners and vendors to effectively scale up the digital testing program with complete quality control

Responsibilities

- Creation of best-in-class web-analytics products to optimize web-pages, website journeys, and acquisition capabilities

- Leveraging the products to deliver actionable business-insights to key stakeholders (EDA partners and markets)

- Provide analytical and thought leadership in conducting marketing experiments with meaningful test design, flawless set-up and insightful analyses

- Implement and maintain reports and dashboards - provide insights that influence decision making and product priorities

- Analyzing performance of current initiatives and present findings and solutions to senior leadership

Qualifications

Experience

- 0-1 years of experience in marketing / digital analytics

Academic Background

- Post Graduate in Statistics/Mathematics/Economics/Engineering/Management

Skills/Capabilities

Functional/ Technical

- Analytics & Insights & Targeting

- Data manipulation & statistical analysis tools

- R, Python, SAS SQL

- Advanced Statistical Techniques

- Digital Testing Analytics

- A/B testing

- Multivariate testing

- Knowledge of Digital Channels & Products

Platforms

- Hadoop/ Big Data - Cornerstone/ Digital Tracking tools like Omniture, Tealium

- Ability to multi-task, operate effectively under changing conditions and rigorously prioritize initiatives based on business objectives

- Problem solving skills and ability to taken independent responsibility of projects

- Strong written and verbal communication skills Enterprise Leadership Behaviors

Job type- Permanent

Industry Type - Operations

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Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 18th Apr 2020

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