• AIM APAC Campaign Tracking Lead Jobs in Chennai,India - 23853783

  • Citibank India

Job Description:

AIM APAC Campaign Tracking Lead - 19031534


Role Outline/Job Summary

The role of Assistant Vice President Campaign Analytics Lead is based at AIM India Analytics Cenrtre, Chennai Center and reports to the VP, Campaign Analytics Lead

Position Title AVP Campaign Analytics Lead

Grade/Level C12

Business Group CSIL-AIM

Function/Group AIM

Department AIM

Location Chennai

Role and Responsibilities

Key Result Areas

Manage the end-to-end development and ongoing delivery of campaign tracking reports for all regional and country campaigns

Increase the reporting coverage for all country campaigns

Work closely with the Big Data Implementation and modeling teams to understand pipeline of new campaign launch, and ensure tracking of these campaigns from Day 1

Provide thought leadership to the development of necessary data infrastructure in EAP for end-to-end automated delivery of campaign reports

Contribute to the development and implementation of strategy for measuring performance (ROI) of marketing campaigns across all APAC Countries

Enable the transformation of the campaign tracking function to bring more analytical rigor including but not restricted to working closely with the analytics leaders to ensure appropriate DOE/Test-control set-up is in place for tracking new campaigns

Champion the adoption of Tableau as a visualization tool for all reports & drive migration of existing reports

We are looking for self-motivated individuals who are looking for a challenging career in business intelligence The individual should be controls and process oriented with excellent technical and communication skills and excels in a high pressure, fast paced environment The candidate must be able to work well in a team environment and leverage existing skill-sets in the team to achieve team goals

Day-to-Day Responsibilities

Understand the Business, independently manage end-to-end project communication with business partners, manage a team of analysts, lead by example etc and display a proactive learning attitude

Interact regularly with Partner leadership to set and manage expectations aligned to group capabilities and work to deepen existing relationships

Execution and delivery on Regional Campaign Tracking & Provide business insights

Standardization of Campaign metrics and templates

Ensure adherence to SLAs

Process Automation and Enhancements

Communication and Relationship Independently manage end-to-end project updates and partner communication across the various levels in the organization It is extremely critical to develop and maintain smooth relationship with partners across business units

Presentation of results to business partners and COE senior management

Team Management

Manage and mentor a team of 4-5 information solutions analysts

Coach all team members by sharing Business, Functional and Technical expertise

Financial/ Budgetary No

Individual Contributor (IC)/Managerial No




Highly numerate, as demonstrated by Masters in a numerate subject such as Mathematics, Operational Research, Business Administration, Economics etc from Premier Institute or a track record of performance that demonstrates this ability



7-10 years of relevant work experience in Campaign Analytics / Reporting within Banking / Financial Services / Consulting / Analytics Industry

Experience in leading teams delivering on key business initiatives

Demonstrated ability to communicate strategically with team, partners and senior management

People management experience mandatory

Working experience in Visualization tools like Tableau/Cognos will be preferred

Technical know-how preferred on SAS( Advanced ), Hadoop, Pyspark, Tableau, VBA

Strong process/project management skills Organized and able to multi-task in a fast-paced environment


Strong understanding of data and campaign delivery systems used by Citi in APAC markets

Profile Summary:

Employment Type : Full Time
Eligibility : Any Graduate
Industry : Banking
Functional Area : IT Software : Software Products & Services
Role : Business/Systems Analysis
Salary : As per Industry Standards
Deadline : 19th Apr 2020

Key Skills:

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