• Abbott - Senior Brand Manager - Consumer Health Jobs in Mumbai,India

  • Abbott Healthcare Ltd
  • Save Job
  • 4 - 8 Years
  • Posted : above 1 month

Job Description:

Job Title Sr Brand Manager

Location/Site Mumbai

Department/Division/ Unit Consumer Health

Reports To Head Marketing- Consumer health

Primary Function / Primary Goals / Objectives

- To lead brand annual plans in line with the strategic objectives of the brand

- Create and implement Marketing plans in line the brand plan thereby enabling achievement of business objectives and targets

- Create product and advertising concepts and test them with consumers/ customers

- New product development- Handling the innovation funnel from idea to execution

- Continuously measure and plan to enhance brands equity and market share

Major Responsibilities

- Insight mining to get new product ideas with a strategic fit to our business

- Managing a cross-functional team to deliver on new launch, promotion and renovation networks for the brand X

- Manage creative and media agencies to deliver creatives and media planning/deployment

- Brand audit and planning using various data resources, internal and external and alignment on the same with key stakeholders

- Manage the brand P & L with efficient management of A & P and costs

- Ensures marketing activities comply with the relevant Acts, legal demands, ethical standards and Corporate Business and branding standards

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 17th Mar 2020

Key Skills:

Company Profile:

Not Mentioned

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