• Abbott Manager Marketing Planning Jobs in Mumbai,India

  • Abbott
  • Save Job
  • 9 - 12 Years
  • Posted : above 1 month

Job Description:

Key Responsibilities

- To effectively communicate/design communication material for product benefits to all the relevant stakeholders in the value chain

- To prepare, present and implement marketing business plan (brand plans) per promoted product on an annual basis

- To provide strategic product direction & to create and execute product tactical plans aligned with strategy within specified time frames via the sales force and to measure quantitatively and qualitatively thereafter

- Track and monitor the progress on the brand/s on a monthly basis

- Maintain key customer and opinion leader contact to maximize Abbott EPD product performance in the respective therapeutic fields and support current and future objectives

- To maintain and improve product knowledge of the sales force and sales managers and to continually update knowledge on the product, competitors and therapeutic area

- To achieve targets for sales, grow market share, profit contribution and market penetration for all assigned product/s (ie entire portfolio P&L)

- To monitor budgets for and control allocated promotional expenditure (A&P) for the product/s Ensure pricing for products within your area of responsibility

- Manage the new product introduction (NPI) process and ensure uploading of relevant BCFs after obtaining approval from Marketing Manager/BU Head Planning and implementation of product launches, including HCP education, promotions, stocking, functions, etc

- To create, together with Demand Planning & Logistics, and be jointly responsible for accurate monthly rolling forecasts (SP&E + Family Mix - 28-month forecast)

- Responsible for overseeing market surveys/Research and sales trends reviews while effectively utilizing available market intelligence tools (IMS, SMSRC, Internal Abbott MIS reports etc) to identify purchase patterns, sales performance, and market dynamics

- Regular fieldwork with representatives, monitoring marketing plans (brand plans), identifying opportunities and gaining market intelligence

- Manage third party relations with relevant companies where Abbott products have been out-licensed / third party products have been in-licensed as per specific contractual obligations

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 11th Mar 2020

Key Skills:

Company Profile:

Not Mentioned

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