• A/B Testing & Optimization Analyst - Software Quality Assurance & Data Visualization Jobs in Bangalore,India - 23776052

  • Novo Tree Minds Consulting Private LTD
  • Save Job
  • 3 - 7 Years
  • Posted : above 1 month

Job Description:

- Act as an A/B Testing & Optimization Analyst for Marketing & Customer Insights team, Adobe Marketing Cloud

- Act as an extended member of the team in the US, you will be responsible for analytics associated with Adobes web and in-product Testing Program

- The candidate will be responsible for evaluating A/B Split and Multivariate Tests

Responsibilities

- Review test hypotheses, help develop comprehensive test plans and success metrics, performing quality assurance on test cells, and calculating the final test results and deep-dive analysis of the test results and craft Test Summaries using both behavioral and voice of the customer analytics to provide actionable insights for key business stakeholders

- Use experimental design to optimize website and marketing activities as well as new in-product initiatives

- Utilize best-in-class analytics tools, including the Adobe Marketing Cloud to analyze test results and provide interpretation, guidance and recommendations to aid marketing decision making

- Partner with Marketing to identify key visitor segments, draft - user stories- for the ideal customer experience for each segment

- Collaborate with other team members to synthesize learnings from other analyses/sources to present holistic analysis and recommendations to stakeholders

- Ensure solutions are scalable, repeatable, effective, and meet the expectations of stakeholders

Skills/Qualifications

- Bachelors degree required along with practical business experience in analyzing data

- Experience in analytics and/or marketing analytics

- Expert in A/B and Multivariate testing, design of experiments, the mathematics of statistical hypothesis testing coupled with the ability to draw meaningful business insights across multiple tests

- Good understanding of Microsoft Excel, RDBMS, Visualization and experience with Big Data tools like Hadoop and Hive

- Experience with web analytics tools such as Adobe Analytics and Discover (strongly preferred), Google Analytics, or CoreMetrics

- Knowledge of test design, predictive modeling, and combining disparate data sources is a plus

Profile Summary:

Employment Type : Full Time
Salary : Not Mentioned
Deadline : 08th Apr 2020

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